Existing-Home Renovation Overtakes New Builds As The Biggest Growth Engine For Whole-House Customization

In 2026, the custom home-furnishings market keeps growing but at single-digit rates-and for the first time, existing-home renovation and partial remodeling account for around 60% of demand, surpassing new builds. As the share of older housing stock rises, second-round renovations provide steady volume. The growth logic has shifted: from following new developments to serving established neighborhoods. Delivery capability, word-of-mouth, and small-project competence now matter more than store counts. For homeowners: peak-season queues are tighter, so planning and ordering early pays off.